Cross-Branding Jesus

Nov 12 2020

In front of the receptionists desk stood an easel with a map of the world. It was the first thing you saw as you entered the office.

On the map were dots marking a travel path and a small cut-out of the Man of Steel. It was clear that Superman marked the traveler’s current spot on the itinerary of dots.

The disconnect was that this office housed the support staff for a speaker who was internationally-known for talking about Jesus. Was it the intent of the office to send a subliminal message, or was the choice of Superman a Freudian slip?

It raises an important question. Was Jesus more like Superman or more like a mere mortal, i.e. like me?

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